Digital marketing encompasses a wide array of strategies and techniques used to promote products, services, or brands through online platforms. It leverages digital channels such as search engines, social media, email, and websites to reach and engage with potential customers. By utilizing tools like SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, and social media marketing, businesses can target specific demographics, track user behavior, and measure the effectiveness of their campaigns in real-time. This data-driven approach allows for more precise and efficient marketing efforts compared to traditional methods.